Product marketers

Messaging docs and launch briefs, read as the buyer will read them.

Review positioning docs, messaging frameworks and launch briefs in Google Docs from the comments, as your target customer, a copywriter, a skeptic and the executive who signs off would.

Share your Google Doc with[email protected]

Then @mention it in a comment and read the reply in the thread. No install, no extension. Free for 15 replies a month.

Where it hurts

The messaging reads well to the team and means nothing to the buyer.
Sales finds the unsupported claim on the first call.
The launch brief answers 'what' and never 'so what'.

Works on positioning and messaging docs, launch briefs and PR/FAQs, sales one-pagers and battlecards, web and email copy drafts.

Who reviews it

Customerreads every line as the buyer: does this name my problem in my words?

Copywritercuts the category jargon and moves the reason to care up front.

Skepticflags claims a competitor or an analyst would challenge.

Executivechecks the brief tells leadership what changes and what it needs from them.

What a reply looks like

You on a highlighted passage
@[email protected] /review as customer

Archie Customer
I'm a head of ops, not a buyer of "AI-native workflow orchestration". Tell me what I stop doing on Monday. Try: "Approvals that took three days now clear in an hour, without a new tool for your team to learn."

Every reply quotes your text, gives the reason, and proposes replacement text you paste. Archie never edits the document.

How to start

Share the doc with [email protected]. Commenter access is enough.
Highlight a passage, add a comment, mention @[email protected] and say what you want, or start with /review as skeptic.
Reply in the thread to keep going. /reviewDoc as executive reviews the whole document with anchored comments.

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